Official creator brief

Make Krunkie look like a day people want to join.

Real beach, golf, fitness, comedy, travel, nightlife, and California lifestyle content. We select for brand fit, strong on-camera presence, creative quality, audience relevance, and the ability to tell an honest product story.

Look and setting

Newport Beach, coastal California, golf, pool, boat, beach, gym, or a funny real-life situation. Vertical 9:16, natural light, clean audio.

The content

Aim for 15–30 seconds: a strong first-second hook, the product clearly shown, one believable benefit, and a direct product-tag CTA.

The truth

No fake review, copied claim, or hidden sponsorship. Only say what you experienced and use the platform's paid-partnership or affiliate disclosure.

Products to feature

HydroSilk™ shorts

Show the loose inner brief, movement, water-to-street versatility, and reduced wet-cling benefit. Men's M/L are priority; XL is limited.

The Mania

Performance golf-hat energy: tee time, range, cart, pool, or coastal day.

The Classic

The everyday Krunkie snapback—simple, recognizable, and easy to wear anywhere.

The Gerald

A clean original snapback for beach days, boats, casual nights, and Newport streets.

The Skyline

Light-blue coastal golf style built for bright outdoor content.

Women's shorts fit small and are currently offered in XXS–L. Confirm size before any sample is approved.

Minimum content standard

  • Product visible in the first three seconds
  • One full-body or in-use shot plus close product detail
  • Original footage with no beauty filter that distorts color or fit
  • Clear spoken or on-screen hook and a product-tag call to action
  • Send the post link and basic views, clicks, and sales results
  • Confirm the proposed post date before sample approval
Compensation: performance-based commission through the assigned TikTok Shop product/link. Samples are selective and manually approved; a request is not an approval.